What happens between the pitch and the reveal is client experience.

It's the follow-up that arrives when promised. The presentation that makes decisions clear rather than overwhelming. The invoice that matches what was discussed. These seemingly small moments shape whether clients see your design service as essential or optional.

Interior designers often lament the client who "doesn't know what they want." We've all experienced the frustration: endless revisions, vague feedback, and the dreaded "I'll know it when I see it" comment.

Last week we tackled what "storytelling" actually means in design presentations. This week, I want to talk about another piece of presentation advice we've all heard: "Always give your clients three options."

Everyone's favourite presentation advice: "Master the art of STORYTELLING!" Usually dispensed by people who've never had to sell a sofa to a sceptical client with a Pinterest board full of contradictory inspirations and a spouse who "just doesn't see the vision."

The styling day is done. The rooms are quiet again. The furniture is placed just so. Photographs are taken, the client is smiling, and on the surface, everything is finished.

And then, the messages begin.

When we talk about sustainability in business, environmental considerations often dominate the conversation. And yes, that matters. But in creative work, especially in interior design, there's another kind of sustainability that goes unaddressed.

Client ghosting in interior design is often misunderstood. This post explores what might really cause silence after an enquiry and how a well-written Investment Guide can help prevent it.

You pour your creativity into every project, refining each detail with care. But when it comes to attracting high-paying clients (the ones who truly recognise your value), it can feel like you're hitting a wall.

Scope creep is a silent profit killer for interior designers. In this blog post, you'll learn how to recognise scope creep, understand its impact on your business, and set effective pricing boundaries to protect your time and profits.

In the world of interior design, creating beautiful spaces is only part of the job. Equally important, yet often overlooked, is the art of fostering deep, meaningful connections with your clients. This is what we call the "intimacy of service" - an approach that goes beyond mere transactions to build lasting, trusting relationships. Today, we'll explore how this concept can transform your design practice and elevate your client interactions.

As interior designers, we know that winning dream projects isn't just about our creative skills—it's also about how we present our value on paper. From years of working closely with interior designers and architects, we've seen what truly makes a fee proposal stand out.