Franke | Interior Design Fee Proposal

Most designers lose projects because they send a simple estimate that looks like an invoice. When clients see a high number with zero context, their only option is to negotiate.

This template changes that dynamic. It walks the client through the value of your work (the phases, the deliverables, the logistics) before they see the cost. It shifts the conversation from "Why is this so expensive?" to "I see how much work is involved."

What this does for your studio:

• Prevents Scope Creep: Dedicated sections for "Scope Conditions" and "Exclusions" protect your margins by listing exactly what isn't included (e.g., permits, project management beyond design).
• Justifies Your Fee: By breaking the project into detailed phases, clients visualise the hundreds of hours required to execute their vision.
• Sets Boundaries Early: The "Communication" page establishes your office hours and feedback channels immediately, preventing late-night texts before the project begins.

A proposal isn't just a price tag; it sets the tone for the entire project.

If your proposal is messy or vague, the client assumes your project management will be too. By presenting a structured, professional document, you signal that you are an organised studio capable of managing their investment. It builds the trust required to get a "Yes" on high-value fees.

The template is designed to be fully customisable. You can use the full structure for large renovations or delete sections for smaller design projects.

1. Project Overview
Start by restating the brief to confirm you understand their goals, priorities, and constraints. This grounds the proposal in their specific project rather than presenting a generic offer.

2. Scope of Service & Deliverables
A clear breakdown of your design process and exactly what the client receives at each stage. This makes your intangible service feel tangible and helps clients understand the full extent of the work involved.

3. Communication & Timeline
Manage expectations with a Project Timeline visualisation and a Communication page that defines how you will work together throughout the project.

4. Fee Summary & Payment Schedule
Present your fees clearly alongside a phased Payment Schedule, ensuring cash flow aligns with work progress.

5. Scope Conditions & Exclusions
Define exactly what is and is not included. This protects your margins and prevents scope creep by documenting boundaries before work begins.

6. Related Projects
Showcase previous work that aligns with the scope or style of the project you are proposing for. This reinforces your relevant experience and helps the client visualise what you can deliver for them.

Software Compatibility
Includes files for all three platforms (choose the one you prefer):

• Adobe InDesign (INDD + IDML)
• Canva (Link included in PDF Guide)
• PowerPoint (PPTX)

File Details

• Format: A4 & US Letter included.
• Assets: Free fonts and placeholder images included.
• Includes pre-written text 

1. Why do I need this template?
Most designers send simple estimates that look like invoices. This template changes the dynamic by visualising the entire project journey: scope, deliverables, timeline, and fees in a structured document. It protects you from scope creep and helps clients understand exactly what they are paying for.

2. How long will it take me to set up?
If your content is ready, you can drop in your images, text, and project details in under an hour. The framework is already in place, so you're not starting from zero.

3. Does this include pre-written text?
Yes. Unlike templates that rely on standard placeholder text (Lorem Ipsum), this document includes professional industry language throughout. You can use the existing copy as a foundation and simply edit the details to align with your studio's processes.

4. Is it fully customisable?
Yes. Drag and drop your project details easily, edit every detail to match your studio's branding, or keep the design as is.

5. Can I use this for different project types?
Yes, the template is flexible enough for residential or commercial projects. Adjust the scope and deliverables sections to match what you're offering.

6. Is technical support available?
Yes. We include a comprehensive help guide with your download. If you encounter any technical issues with the files, please reach out to our support team. Please note: these templates are designed for designers who are already familiar with the software they use (Canva, InDesign, or PowerPoint).

7. What is your refund policy?
Due to the digital nature of our products, we do not offer refunds or exchanges once the files have been downloaded. Please read the product description carefully before purchasing to ensure it is the right fit for your studio.